Privacy Policy
Effective October 26, 2026
This policy explains what information Revenue Sequence collects through revenuesequence.com, how we use it, and the choices you have. In this policy, “we,” “us,” and “our” mean Revenue Sequence.
Information you give us
We collect personal information only when you choose to send it:
- Contact form: your first and last name, company email, company, and message.
- Book notification list: your email address.
- Advance Reading Copy team: your name and email address.
- Email: anything you send to info@revenuesequence.com.
- Booking a call: when you schedule a call, Calendly collects your name, email address, and any answers you give, and shares them with us. Calendly handles this information under its own privacy policy.
Each form submission is delivered to our inbox by email. The site does not keep a database of submissions.
How we use it
- To reply to your message and continue the conversation you started.
- To tell you when The Revenue Sequence is available to order, if you joined the notification list.
- To send your advance reading copy and related updates about the book, if you joined the Advance Reading Copy team.
- To keep records of our business correspondence.
You can ask us to stop contacting you at any time.
Newsletter
Our newsletter is published on Substack. When you subscribe, Substack collects and manages your subscription under its own privacy policy, and you can unsubscribe from any issue.
Cookies, analytics, and advertising
The site uses the Google tag to run two Google services. Both use cookies and similar technologies.
- Google Analytics measures how visitors use the site: pages viewed, time on the site, the site that referred you, your device and browser type, and your approximate location based on your Internet Protocol (IP) address. We see this information in aggregated reports, not as information about named individuals.
- Google Ads tells us whether our ads work, for example by recording that someone who clicked one of our ads later sent the contact form, booked a call, or joined a book list. We do not send Google the contents of your message.
We use Google Analytics advertising features, including remarketing and the link between Google Analytics and Google Ads. With these features, we and Google use first-party cookies, such as the Google Analytics cookie, together with third-party cookies, such as Google advertising cookies, to measure how our ads perform, to report on the general demographics and interests of visitors, and to show our ads to people who have visited this site. If Google signals is turned on in our Google Analytics account, Google may also use information from people signed in to their Google accounts to produce reports across devices; we see only aggregated results.
Through remarketing, third-party vendors, including Google, show our ads on sites across the internet. Third-party vendors, including Google, use cookies to serve ads based on your past visits to this site.
Your choices
- Opt out of personalized advertising from Google in Google’s Ads Settings.
- Opt out of personalized advertising from many third-party vendors on the Network Advertising Initiative opt-out page.
- Stop Google Analytics from recording your visits with the Google Analytics Opt-out Browser Add-on.
- Block or delete cookies in your browser settings. The site works without them.
To learn more, see how Google uses information from sites that use its services. Some browsers send a Do Not Track signal. There is no common standard for responding to it, so this site does not change how it works when it receives one; the options above are the way to opt out.
Who we share information with
We do not sell or rent your personal information. We share it only as needed to run the site and our business:
- Our web host and email provider, which deliver form submissions and store our email.
- Google, as described above.
- Calendly, which schedules calls booked through the Contact page.
- Others when the law requires it or when needed to protect our rights.
How long we keep it
We keep correspondence for as long as it is useful to the relationship and to our business records. We keep book sign-ups until the book is published and the related emails are sent, or until you ask us to remove you. Google keeps analytics and advertising data under its own policies and our account settings.
Your rights
You can ask us to show you the personal information we have about you, correct it, or delete it. Email info@revenuesequence.com and we will respond promptly. Depending on where you live, privacy laws may give you additional rights, and we will honor them.
Security
The site uses an encrypted connection, and we limit who can see the information you send us. No method of sending or storing information online is completely secure, so please do not send confidential information through the contact form.
Children
This site is for business audiences. It is not directed to children under 16, and we do not knowingly collect personal information from them.
Links to other sites
The site links to other sites, such as Substack, Calendly, and our publisher, Business Expert Press. Their privacy policies apply there, not this one.
Changes to this policy
If we change this policy, we will post the new version on this page and update the effective date at the top.
Contact
Questions or requests about this policy: info@revenuesequence.com.